Your Part in the Story of Whisky

Our mission here at PeatReekers is to tell the story of whisky. To tell, we must learn, and we are committed to learning everything there is to know. A lot of that will be the history of whisky, the tales of Malt Tax, of the Smugglers, and the crooked gaugers whose greed and corruption allowed our favourite industry to survive, and even thrive.

But the story of Scotch whisky did not end in 1823 with the Excise Act. It continues to this day, with the whisky industry shaping its own history, and with us here at PeatReekers, trying to change the perception of whisky and chronicling its history, and most importantly, with you, enjoying the whisky itself.

As a part of our commitment to learn, we would like to invite you to tell us your whisky story. What your favourite whisky is (it doesn’t have to be Double Standard), how you like it served, things that you may or may not like about our branding, liquid, or approach, stories that you would like to drink to with us, or anything else you want to talk about at all. Feel free to message us on Facebook or Instagram, send us an email, use the Contact page on our website, or just walk up to us any time you see us at an event or out about on the street.

And your part in the story doesn’t end there, we want be part of yours. Through the good and the bad. Although, let’s face it, as William Faulkner once said “There is no such thing as bad whisky. Some whiskies just happen to be better than others.” So, the next time you pour yourself a serve of Double Standard, make sure to use #mywhiskystory and we’ll follow along with you. As a thank-you, you can use the code FEEDBACK to get free shipping on your order. And even though the coupon is called FEEDBACK, we’d like to think of it more as a conversation, because we might have more to learn from you than the other way around.


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