After a successful launch, our Founder Calum has acted on his belief that every business operating in today’s society has an obligation to give back and help build towards a better world. Therefore, PeatReekers have decided to make a commitment to The One Foundation to help bring clean drinking water to those who need it. In line with this, PeatReekers will make a donation for every dram of Double Standard sold.
Whisky is known as the ‘water of life’ and Calum wants PeatReekers’ to help provide water for life. He said:
“I am incredibly excited to work with The One Foundation and hope that the growth of PeatReekers will significantly contribute to the amount of funding they can raise and ultimately result in providing more people with access to clean drinking water.”
The One Foundation are also looking forward to working with PeatReekers and said:
“We’re thrilled with PeatReekers’ ‘donation with every dram’ commitment to The One Foundation, helping to bring us even closer to our goal of raising £20 million by 2020 for sustainable water projects. Our vision is a world where everyone has access to clean water, forever, and we’re pleased to share this vision with such an exciting new whisky brand”, says Victoria Stewart Todd, Deputy Director of The One Foundation.
Our commitment to The One Foundation will help build towards their goal of donating £20 million by 2020, which would be an incredible achievement and a testament to The Foundation’s hard work to date. So, next time you pour yourself a dram of Double Standard, take a moment and appreciate how fortunate you are to have access to clean drinking water.
To building a better world, together.